What happened to cartoon mascots? They either died off or became overly sterilized.
Who thought this new design was good on any level? Especially when there was a design that already worked to compare it to.
Not to say they can't try a new style at all, ever, but at least try to make it appealing. That's the whole point of using cartoon characters to entice people to buy your product.
I thought caring about cereal mascots was a meme to make fun of people who watch cartoons, not a thing that people who watch cartoons actually cared about
Bentley Cruz
Yes user, I too remember when my animal mascot for 30 second TV spots designed by faceless corporations for no other purpose than taking your money and hacking off their diabetes-inducing shit were full of SOUL. I sure hope they don't update the Starbucks logo, what a travesty that would be
I think it's to do with that trend of being overly professional or clean or simplistic that's going on in the graphic design community at the moment. A mascot character is none of these things, they're very appealing for children, but people likely see them as just cartoon characters, so they're only that.
It's a shame, because a mascot adds a face and voice to your brand, a touch of humanity to the corporation, which I think is a lot more valuable than just another "clean" logo. Google was the better search engine, but Asking Jeeves was a fun experience, I think a lot of corporate branding misses this.
It's a legitimately bad design though. It's not a matter of change because that's bound to happen over the course of a brand's lifetime and I can't name a single cereal mascot that hasn't been re-designed at least twice. If it was a good design, nobody would care. Heck, if they want a simple and clean design, just use the older one and recolor it to the modern one.
The design has only been out a few days. It'll be on the boxes soon.
If you're so bothered by people discussing a cartoon character's design, why are you even in this thread? Would take less effort to just scroll past the thread then getting mad at people discussing something you don't personally care about.
You're the person who's design got passed up, aren't you?
Kevin Lopez
No, but fuck you, I'll make a better design right now
Camden Reed
Unironically Obama, there was a huge, huge push against the Reagan administrations stance on cartoons can be commercials. Clinton did away with some of it which is why you had those mandatory educational cartoons on TV in the 90's but Obama took it all the way to cartoon mascots for sugary foods marketed at kids.
His administration also wanted to ban toy commercials that ran during cartoons as well as the "brought to you by" bumpers.
Nathaniel Perez
The only good cereal mascot and it was before my time.
>If you're so bothered by people discussing a cartoon character's design, why are you even in this thread? Would take less effort to just scroll past the thread then getting mad at people discussing something you don't personally care about.
I'm sorry you need a safespace to discuss your feelings on cereal mascots you autistic faggot
Alexander Thompson
I'm sorry you care so much about other people having opinions and interests that aren't yours to the extent of it making you irrationally angry.
Alexander Rogers
for fuck's sake, and I thought by now people would stop making these threads again
Ayden Torres
There is more going on here than a simple cereal mascot. Cartoony art in general is going to shit. That's the point of this thread.
Lincoln Peterson
The bakers were always shit and creepy. Good riddance.
Lucas Martinez
Why the fuck did a grown ass man make this implying he is above caring but actual cared about the situation too
Cameron Carter
>my interests are cereal mascots
Henry Scott
There really isn't
Carter Ross
While OP used Toucan sam as an example, the question is >What happened to cartoon mascots? They either died off or became overly sterilized. So the discussion is not specifically about him.
>creepy Maybe if you eat your cereal with söy milk.
Ian Wilson
And no one will pay you for it. You'll never make a living in the business. And you're butthurt about it. So you come here to bitch. Hope it makes you feel better.
Oliver Jenkins
Compared to the gross living pieces of cinnamon toast with beady googly eyes?
Matthew Hall
Imagine being nostalgic for brand mascots meant to manipulate children into begging their parents for sugary cereal.
Connor White
*SUICIDAL gross living pieces of cinnamon toast with beady googly eyes
Luke Miller
Yes.
Julian Thomas
take this weird faux intellectual conversation you're having with yourself about cereal mascots to Reddit, user
Cooper Myers
>a mascot adds a face and voice to your brand, a touch of humanity to the corporation Which is a bad thing, we should strip away that illusion.
Asher Howard
I can't imagine crying over an advertisement.
Logan Taylor
I like how you start history at Reagan and act like his position was the default.
Joseph Harris
>that design This better be an out of season April fools joke