This has been shilled by low IQ pajeets on biz with shitty 'memes' and empty "to da moon fellow caucasians" schtick, but here's the red pill: after having failed their initial v1 launch and dumping more than 90% from ATH, they're finally launching V2 update in July, which brings the following features:
1) new version of Automated Market Making (AMM) that eliminates the risk from impermanent loss (HUGE problem with all AMMs that has previously stopped market participants from providing liquidity into the pools)
2) EVERYONE can provide liquidity to Bancor pools with just their token of choice, which hasn't been possible before. That means you can earn trading fees from staking LINK or RSR, while not having to have exposure to any other tokens in the liquidity pool. That means all the digital assets that don't have staking will move to Bancor to earn trading fees
3) amplified bonding curve that reduces price slippage now also available for volatile assets (example: AMM with $100k in its reserves has 10% slippage on a $10k trade; but if you introduce 20X amplification, the slippage on the same trade will be reduced to 1%). That means buying/selling will have less slippage than on centralized exchanges. All trading will be done in Bancor
4) as a liquidity protocol they provide liquidity to lending protocols and this means that all decentralized exchanges will outsource liquidity from Bancor, which means Bancor liquidity pools become even larger and more profitable; this creates additional demand for BNT (liquidity loop)
Important! The game theory behind the liquidity black hole:
twitter.com/Rewkang/status/1272631205263900672
other factors:
1) market cap is $70 million and fully diluted
2) they raised $153 million in ICO, so they have a large amount of funds to operate with
3) over 100 employees working on the project
4) all seed and private buyers from 2017 are rekt and you can buy in cheaper
5) the market doesn't understand V2 and its value in the DEFI ecosystem yet