Coinbase will list Ampleforth today around 1700 UTC, which will coincide with the Beehive v2 launch.
Devs used Thursday the 10th Sept (today) as the date to release Beehive v2, Beehive v1 being the reason why the July pump happened. To release Beehive v2 today is no random act. Coinbase more often than not lists on a Thursday around 1700 - 1800 UTC.
There are a few other reasons which will add to the parabolic pump today, some of which other Ampleforth enthusiasts will no doubt mention, but I believe the two I have mentioned will be the key factors.
Coinbase listing + Beehive v2 x FOMO = Parabolic pump
Think it's obvious by now that Brian Armstrong, the CEO of Coinbase, has a vested interest in this coin. Ampleforth is going to be creating a new elastic AMM which will rival Uniswap and Binance's new DeFi project (See link below)
cointelegraph.com
Ampleforth will be Coinbase's answer to Uniswap and Binance's equivalent. Ampleforth IS Coinbase's vehicle that will be used to drive into and dominate the DeFi sector.
Next link shows Coinbase setting up the listing today by announcing a few days ago to the Coinbase normies that Ampleforth as a product is the next step in cryptocurrency
blog.coinbase.com