Why are corporations infatuated with social justice?

What is the purpose of an ad like this? It does nothing to help sell their product and only serves to redpill people to this clown world. How can a company be this stupid?

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Sorry, fucked the link up.

Who's gonna stand up for the rights of that sofa? Poor sofa :(

happy cuz fat

its an easy way to gain customers. it use to be that the left hated big corporations, but when SJW's came around that completely changed because they were the first really far left generation that completely bought into consumerism and yet somehow still advocated for socialism/communism. After being told brandx agrees with their politcal leanings they will happily buy their product no questions asked.

virtue signaling is quite an old advertising strategy I would say. now that people are doing it almost every week on twitter, it lets them play "hello fellow kids" and seem even more genuine than before

LOL at using the message "don't tell yourself to lose weight" to sell a weight lose product

If your dumbass cant figure out why then you are also their perfect consumer. Its is just a minority for them rn but if same corps catered their advertising towards your way of thinking you would be the same ultimate consumer as the left.

because they have SJW's in the HR department and they in turn hire SJW's to run their PR department.

This.
Why try to defend and sell a product when they can just virtue signal for sales? Way more efficient and cost effective.

It gets them money apparently
Why else is there a month entirely devoted to the gays?
So companies can pander to them

Exactly! It's crazy how many people saw this and thought it was a good idea. Sometimes I think that a lot of conspiracy theories exist because people try to explain people's retardation as something sinister. Sometimes I wonder if those in power are just legitimately stupid.

Because social justice weakens nation states and empowers corporations and their globalist agenda. It really is rather fucking easy to understand.

women

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This poster gets it. It's easy for companies to pander to these sorts of lefties while the troublesome Ralph Nader types get pushed to the side. Why beat the left when you can join them and distract them with vapid consumption?

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It's for our entertainment user, sit back relax and watch. People aren't mutilating their penises and bodies for no reason.

The CEO has lots of Put options on his own company. It's the only reason why you'd do this.

>lets make the consoomers fatter dumber and more applicable to propaganda
gee I wonder why kikes rub their hands at the thought.

They aren't stupid, they're taking Chink money to fuck over your country and to restore the corrupt deals worked out by the DNC and RINOs before Trump.

>why are companies...?
Money.

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Look for cocacola funded Salvadoreans death squads.

The average woman is an obese SJW welfare sponge so why wouldn’t companies bend the knee and virtue signal to their core audience. Who remembers the “outrage” that happened over a fucking stationary bike, the world is going fuck on honk honk

This is the abyss staring back at me, right?

it's not companies. it's marketing. MARKETERS are the problem. it's where all of the brain-dead, fake-it-until-you-make-it normie scum congregate an push their degenerate ideas. karens who know absolute jack shit about technology but manage to get things like "social media manager" jobs.

you know the video is fake when the camera suddenly starts "shaking" when the action happens every single time. It never, ever looks right

They pushed for diversity hires and this is what they came up.

because the majority of their customers want it

Im not surprised a bunch of retards, sociopaths, rejects and misanthropists might not realise they are a minority and not understand how everyone else thinks.

You puzzlement at this advert is why you have no friends, are a virgin and will die alone.

Corporations are run by psychopaths who don;t understand other human beings but crave status and power. When an ideology offers them an easy straight forward tool with which to signal the virtues they actually lack, they jump on it.

They know that the average mutt will appreciate corporations pretending to buy into social justice garbage. They may be useless parasites, but they're not stupid. If it didn't sell, it wouldn't exist. And yes, often it fails and backfires, but that's a minority of the time.

>because the majority of their customers want it
wrong. It's a vocal minority that causes change.

It's way easier to sell products to fat retarded lazy people than to fit, smart and discriminating people who will actually look for better options or evaluate price/benefit etc

That's not how marketing budgets are allocated by multinats.

No they're evil

I think you're missing the point of that commercial as halo-top is a low calorie diet ice cream, so when they say "stop shoulding yourself" in this context, they mean it more in a "just do it" kind of way.

The fat chick is obviously just the target audience they are appealing to.

You're going to get this malice returned back to you with actual muscle to back it up. And it's going to be absolutely glorious.

Such a disgusting commercial. Fat people are utterly disgusting

Because it lets then keep the useful retards fighting each other instead of looking at the Elites. They don't want racial unity like we saw at OWS because it puts the spotlight on them.

Can’t believe it took this long

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>What is the purpose of an ad like this? It does nothing to help sell their product and only serves to redpill people to this clown world. How can a company be this stupid?
"INDUCING HEART ATTACKS AS A FORM OF ASSASSINATION
Another very interesting thing was heart attacks. He said, "There is now a way to simulate a real heart attack. It can be used as a means of assassination." Only a very skilled pathologist who knew exactly what to look for at an autopsy, could distinguish this from the real thing. I thought that was a very surprising and shocking thing to hear from this particular man at that particular time. This, and the business of the cancer cure, really still stand out sharply in my memory, because they were so shocking and, at that time, seemed to me out of character. He then went on to talk about nutrition and exercise sort of in the same framework. People would not have to .. people would have to eat right and exercise right to live as long as before. Most won't. This in the connection of nutrition, there was no specific statement that I can recall as to particular nutrients that would be either inadequate or in excess. In retrospect, I tend to think he meant high salt diets and high fat diets would predispose toward high blood pressure and premature arteriosclerotic heart disease. And that if people who were too dumb or too lazy to exercise as they should then their dietary .. their circulating fats go up and predispose to disease. And he said something about diet information - about proper diet - would be widely available, but most people, particularly stupid people, who had no right to continue living anyway, they would ignore the advice and just go on and eat what was convenient and tasted good. There were some other unpleasant things said about food. I just can't recall what they were.

Besides why would there be a giant explosion when she falls into the lava? Not to mention she probably couldn’t she wouldn’t be able to walk up right to the edge like that. The radiant heat would be like walking into an oven.

But I do remember of .. having reflections about wanting to plant a garden in the backyard to get around whatever these contaminated foods would be. I regret I don't remember the details .. the rest of this .. about nutrition and hazardous nutrition. With regard to Exercise. He went on to say that more people would be exercising more, especially running, because everybody can run. You don't need any special equipment or place. You can run wherever you are. As he put it. "people will be running all over the place." And in this vein, he pointed out how supply produces demand. And this was in reference to athletic clothing and equipment. As this would be made more widely available and glamorized, particularly as regards running shoes, this would stimulate people to develop an interest in running and .. as part of a whole sort of public propaganda campaign. People would be encouraged then to buy the attractive sports equipment and to get into exercise. Again .. well in connection with nutrition he also mentioned that public eating places would rapidly increase. That .. this had a connection with the family too. As more and more people eat out, eating at home would become less important. People would be less dependent on their kitchens at home. And then this also connected to convenience foods being made widely available - things like you could pop into the microwave. Whole meals would be available pre-fixed. And of course. we've now seen this ... and some pretty good ones. But this whole different approach to eating out and to .. previously prepared meals being eaten in the home was predicted at that time to be brought about - convenience foods. The convenience foods would be part of the hazards.....

>Why are corporations infatuated with social justice?
Because they gotta sell somehow. This makes people think they are on the side of social justice, and idiots join in thinking they are on their side and use them as propaganda with ruins their business.