You can save videogame industry by not being a Brand Loyal

If we did this study 100 years ago it would say

>Reading

>Farming

And that's it.

This is a good start, but it won't kick the ResetSchizos and Twitterites out of positions of power.

Thanks for the advice, now I'm gonna go buy a console anyway.

I get playstation primarily because I don't want to support microsoft for the grossly negative effect they've had on the industry, and nintendo doesn't support the games I like to play

Sunken cost fallacy doesn't just apply to things you've invested money in, it applies to emotional investment too. People will make an early choice based on marketing information and once they've made their choice will simply ignore any information that suggests their choice wasn't correct. Justifying to themselves whatever they've already decided through mental gymnastics and fingers in ears.

There is very little difference between game consoles in the current generation. They're both PCs in a sealed box running AMD hardware and 99% of titles released on them are crossplatform. If you've already made a committed decision to buy one or the other right now, when we don't even have launch prices, and you feel strongly that your decision is correct despite knowing nothing important about the 2 options then you are being suckered by brand marketing. Take a step back and sort your shit out.

They're not that different. They might as well be the same.

NPCs are gaytheists who have companies take the place of Religion. The plebs are very prone to idolatry. They will continue fedora tipping any mention of "sky daddy", after all who needs him when Pharoah Walmart III is right here?

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I crossed that bridge over a decade ago OP, what else can I do?

I am not the same as some 30 year old faggot

"“Now, instead of religious worship, many consumers buy Apple (Stock Quote: AAPL) products.”

thestreet.com/personal-finance/are-brands-our-new-religion-12807479

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My loyaltie lies with free online

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>indoctrinate children into brand wars
>get angry when they grow up and show brand loyalty
wut?

>Gen Z/Gen Y
>PlayStation
>nostalgia archtype
What the fuck? Most of the kids on Zig Forums weren't even old enough to buy a PS2 of their own.

>Gen Z (18-24) voted Xbox as their #1 brand
Was the sample size 20 people in Washington?

Only low IQ children flamewar unironically. Like only mentally ill nintenbabies think sony fanboys actually exist. All those webms of them getting sucked into assholes is all banter from people who don't even play video games.

1/2

>A recent study has given new meaning to the phrase “brand worship.”

According to a study published this month in Marketing Science, a research journal, consumers who don’t identify strongly with a religion are more likely to identify themselves with a brand instead and express some degree of brand loyalty.

“There is this incredibly strong and robust negative relationship between how religious people are and how they rely on brands,” said Gavan Fitzsimons, a marketing professor at Duke University and one of the lead researchers on this study.

Fitzsimons and his fellow researchers surveyed more than 1,000 consumers and found those who identified themselves as more religious tended to care less about whether they bought a name brand or not. For example, the researchers found that religious consumers were perfectly happy buying generic aspirin at CVS, while irreligious consumers gravitated more toward name brands like Tylenol.

“The non-religious are using brands to express not just their identity but also how they feel about themselves and their self worth,” Fitzsimons said. “This is particularly true in instances where others will see the brand.”

Fitzsimons, who used to be a practicing Irish Catholic, notes that a major aspect of religion is the feeling of community and being able to communicate to the world that you belong to a certain group of people and value a certain set of beliefs, often by attending religious services.

Now, instead of religious worship, many consumers buy Apple (Stock Quote: AAPL) products.

Console wars used to be playground shit, but now thanks to the wonders of the Internet we get to see their war play out all day everyday on every gaming board as children have infinite free time to cheer for their favourite brand.

They do it for free.

>a modern 20 year old is the same as a modern 35 year old
dude

It’s already too late

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“When you don’t have religious services as part of your daily or weekly ritual, you will look elsewhere,” Fitzsimons said. “So these strong brands like Apple do make people feel like part of a society and community. You see all these other people talking on their iPhones and using their Macs, and you feel the sense that ‘they are with me.’”

To arrive at this conclusion, the researchers also looked at data about the number of big brand stores like Apple and Macy’s in communities throughout the country and compared this to the number of religious congregations. Sure enough, they found that communities with fewer churches or synagogues tend to have more Apple stores.

So what effect might these findings have on the relationship between consumers and businesses?

For one thing, these findings prove the odd point that following a religion is actually a more cost-efficient way to live.

”Being religious would likely lead you to save a bit more money and be more frugal,” Fitzsimons noted, since those consumers are less likely to spend extra bucks for big name brands, not to mention the fact that religions usually preach frugality as one of their major tenets.

More than this though, this data could have an impact on the way businesses decide which markets to enter. According to Fitzsimons, brand managers may soon begin to factor in the religious makeup of a community when weighing the pros and cons of opening up a new store.

Pleb religion at the very least keeps the oversocialized from being raped and exploited by countless corporations. At least when they are identifying with a brand the religion doesn't let them be both baptist and a shiva cultist, unlike how a consoomer can be owned by both Apple and Marvel so long as these brands aren't competing with each other.

The fact that is your response proves otherwise

>STOP BEING BRAND LOYALISTS!
>also, STOP BUYING [brand] AND BUY [other brand] INSTEAD!
make up your fucking minds, consolefags

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I used to be a loyal Sony fanboy back in the day. I am so happy that the ps3 was so shit it snapped me out of it. Now I see niggers on this board defend modern day Sony and laugh

I think apart from cost and release date we do have a fair amount of info on both consoles to be able to make an informed decision.

While the idea of brand loyalty is stupid, the 3 big companies aren't drastically changing from the last gen.

Microsoft will continue to deliver half of what they promise.

Sony will be doing the exact same 2 AAA games a year schedule.

Nintendo will drop huge exclusives in between huge periods of silence.

Yeah, it's also important to point out that LGBT are the perfect consumers. They make higher income on average and have much more disposable income, both due to their histrionic tastes and lack of financial responsibility (IE a family)

Companies want people to act like homosexuals so you consume like a homosexual. AKA the clubbing bachelor apartment lifestyle you see in big cities on shitty sitcoms. aka the gay disco. Control the passions and you control the man. Gay consumer habits is one of the only streams of propaganda that actually makes them money and isn't just a loss leader for cultural control.