Why is League of Legends so much more popular than Dota 2?

Why is League of Legends so much more popular than Dota 2?

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League is more casual than Dota 2

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They targeted the asian audience instead of russians.

Heroes of the storm is more casual than any of the two and still is a failure.

Then I think it's the marketing

Maybe.

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Heroes of the Storm was way too late to market, people already had years to settle into other MOBA titles

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and also heroes of the storm was so overly casual that it was boring. one example is how levelling is shared in HotS. No one sticks out, gets fed, or gets put down and has to catch up. none of that moba tension is present.

If settling in is all that matters then there's your answer, people already settled into lol before dota 2 came out.

Dota 2 is the same shit post 6.X