I've noticed about the PS5 marketing push is their prioritization of POC. I work in an industry (advertising) that is notoriously white - so much so, that we launched an intern initiative to combat it. And while I myself am white, I can't help but feel as if we're limited in our point of view as a result. It leads to less observant, relevant and approachable work.
But recently, Sony has done some things that stand out to me (and others): 1) Miles Morales is the flagship launch title for the PS5, featuring a black / hispanic hero. 2) Travis Scott has become the voice of PlayStation, both in launch commercials (of immense media value) and future creative prospects. 3) Michael B. Jordan is now among the most influential people to be provided with a PS5 well in advance of launch. 4) Naomi Osaka provided some thoughts on her history with PlayStation. 5) The first PS5 spot / commercial featured a black female actress. 6) Marcus Rashford was provided with some hands-on time as well. I'm curious if anyone else has noticed this push and how they feel about it.
Do you really think this will help us sell more video games?
Oliver Rivera
You mean just nogs lmao not people of color,all ads feature negroes and no one else. They say some shit about diversity meanwhile ALL ads feature only niggers like lol where are asians,arabs for example. Its like they forgot any other consumer base and just simp nigs very hard for some reason.
Lincoln Wright
Japanese here, one of her parents is a monkey and the other a Japanese who lost their way making this. She doesn’t like us and we don’t like her. The media pushes her because she’s American and because sony is using her despite having a lot more respectable Halfus overseas.
Kevin Sanchez
She represents the future of Japan. Say something nice about her Zig Forums.
I know Travis Scott took over from Ronald McDonald as the new McDonald's mascot and Michael Jordan played basketball, but literally who the fuck is Naomi Osaka or Marcus Rashford?
Blake Lee
Naomi Osaka is primarily Japanese.
Cooper Perry
stop taking it so personal you dumb nigger, sony and other marketing agencies are just trying to appeal to more demographics to make more sales. Stop seeing everything as some conspiracy to destroy white people
Camden Sullivan
>adelstein
Jackson Clark
Blacks do stink worse.
But they don't sell deodorant in East Asia because their racial passive is low body odor.
Andrew Lopez
Just say you are a virgin
Dylan Phillips
>adelstein every. single. time.
Blake Reyes
>stein Jesus fucking christ
William Williams
Who the fuck cares christ you incels seethe at the dumbest shit. At this point you're a retard if you get upset at identity politics. They're not after you stop fucking crying
>Sony Advertising Has Shown a Noticeable Increase in Their Representation of People of Colour Jesus Christ, just say niggers.
Grayson Wright
this is weird.. what are they going for here, black people just steal shit, they dont buy things. So they wont make any money from the demographic. Course Sony did set up a headqueaters in LA, and LA is a social justice institutional racism hellhole. Must have seeped into the office quickly
This advertisement gave me full confidence that Sony has absolutely no idea what kind of human consistently buys video games.
This bitch even admits in the ad that she doesn't play many games at all. It's nonsense. They have no agency towards actually keeping a consumer base. It's as if they actively want to be financially fucked in 5 years from low customer retention.
Luke Lewis
based
Julian Long
Is it literally all blacks?
Jordan Wood
>imagine being so new that you can’t understand what this thread is
Andrew Rogers
>pandering to he smallest population in the world that can really buy a PS5 Based.
You asked a girl why black people stink? Why didnt you ask for her number?
Jason Allen
Whitey victim complex. Whitey wanna cry? Whitey crying cause they're getting racially profiled, communities getting marginalized boo hoo :(((, you getting literally executed every other day and their blood is on the streets? Oh wait, that's not white people. That's another kind of people hmm
I still can't wrap my head around how no one sees how openly and blatantly racist the far left has become.
Robert Clark
>what the thread is a list of facts about Sony pushing towards blacks, you mean literally what the thread is
Adam Collins
I hope niggers keep chimping out while the media panders to them, I've seen a lot more people (IRL) become racist towards blacks this year. Not like any of the media that they are pushed in is worth consuming.
Michael Davis
>guilt riddled whitey incel projecting onto others You're pathetic and i can't wait for your inevitable suicide
Eli Fisher
Oh niggers are getting executed alright- by other niggers lmao.
How racist do you have to be to get upset over this lol
Ryder Hall
CALIFORNIA CAALIFORNIAAAAA HERE WE COOOOOOOOOOOOME
Jaxon Miller
Identity politics is destroying the world.
Dylan Adams
Well, they moved their headquarters to Cali. What do you expect? Personally I'm done with Snoy, they can take their propaganda and shove it up their ass.
Lincoln Hall
> you getting literally executed every other day and their blood is on the streets?
More white people get killed by police than black people in America.
Blacks get disproportionately killed more, but in total numbers there's more white people killed yet these cases are NEVER on the mainstream media.
Most guys play video games. Or at least, they have friends who play video games. It's safe to say that if you're a dude between 10 and 30 the idea of having a video game console has some appeal to you. The men's market is covered. But women, believe it or not, account for 50% of the population, and a lot of them actually have enough money to buy a console if they wanted to.Except they don't, because for one reason or another, women play less "high-budget" games than men. But there's no physical reason why they couldn't. If you could tap into that market you could sell a lot more products while still keeping your existing playerbase, who really has no reason to leave as long as their needs are satisfied.
Ayden Turner
>a savage robot that eats hamburgers kek
Leo Hughes
>treyvon martin >alton sterling >michael brown all rightfully killed, it feels good
Jackson Jackson
>That's another kind of people hmm I hope it happens 1000000x more often
Zachary Taylor
No, it’s a falseflag to stir up shit.
Colton Bailey
Was already banging her, i didn't ask just some random black chick why they stink lol
Brayden Nguyen
It's just appealing to another large market (black people) and also looks good on sony because progressives will like them more. It's pretty simple, no? Idk why the complaining about this
Logan Hernandez
Man is this place becoming more and more unbearable.
I thought after Trump lost this time we'd sort of go back to Pre2016 era were people were mostly bitching about feminists and basedboys. But no, Zig Forums's still obsessed with race and gets triggered at every black they see. Literally who cares about a consoles marketing personalities and counting how many of them are non white.
>They're not after you stop fucking crying are you talking about the niggers in my towns ghetto who would rob me if given the opportunity, or the jews that forced my company to send us to a mandatory white guilt seminar?
Being able to terrorize San Francisco in Shit Dogs 2 with actual terrorist tactics was pretty fun for $13. Seeing their turbo gay neighborhood riddled with burning wreckage and corpses gave me quite a chuckle.
RPing as Antifa is kinda fun when you take the ideology to a comedic extreme(further than normal)
>Japanese >Not Japanese person Get the fuck out of here Tom, English teachers are trash.
Parker Barnes
I can't tell if you're a mentally ill retard on your keyboard off your meds again or you're being really serious, I asked a genuine question and you reply me with whether I'm upset with the marketing or not
Pretty much why after being a long time Sony I'll drop the franshice to much censorship n nigger/gay shit for me
Jordan Long
Mods just delete the thread. OP knew what he was doing and attracting shit. Seriously, this is retarded. Why get mad over something this small, especially when all you shitpost about this. If Sonyfags are black, then why are you mad at them representing them?
Hunter Evans
It’s just BLM pandering
Nolan Sullivan
>I work in an industry (advertising) that is notoriously white
bullshit, even in the UK where black people are 3% of the population you see more black than white people on TV
