US First Lady Melania Trump has announced a campaign to teach children the importance of social, emotional and physical health.
The "Be Best" initiative aims to promote healthy living, using social media in positive ways and combating opioid abuse, she said.
Mrs Trump said it was "our generation's moral imperative to take responsibility and help our children".
The first lady announced the initiative in the Rose Garden at the White House.
"As we all know, social media can be both positively and negatively affect our children, but too often it is used in negative ways," she said on Monday.
"When children learn positive online behaviours early on, social media can be used in productive ways and affect positive change."
Mrs Trump has indicated in the past that she planned to focus on cyberbullying and developing positive habits with social media.
Standing at a podium in the Rose Garden on Monday, First Lady Melania Trump announced a set of initiatives to help children.
"They are our future," she said, adding: "I want to nurture and protect the most valuable part of our society - children."
She was - as usual - overshadowed by her husband. He sat in the front row and listened as she spoke. After she finished her remarks, he stood and praised her "sincerity".
He also signed a proclamation that stated 7 May was devoted to "Be Best".
He said: "Today we pledge to be best - for our families, our communities and our nation."
bbc.com
BE BEST
