Media, Facebook, Google, and the like gain their power from the ability to make normies what I would call stupid-confident. Let me describe that.
Confident. At any time, they can turn to their phone and get a definitive answer to any question.
But stupid. A definitive answer to any question in the social sphere is most likely wrong, shilled, or an oversimplification, and the mental model of the normie does not allow him to understand science or mathematics.
How does this affect the psychology of the normie?
The stupidest of normies can debate the most intelligent of anons and win every single time because he always has what he knows to be the facts at his fingertips. In fact, because of the signalling value of human body language, he doesn't even need to debate that user. He just knows.
The normie knows, just by looking at the user, that he is smarter than than the user. And if by some fluke he should begin to doubt himself, he simply needs to take out his phone and scroll through it, and he will be assured once again that all is well.
So how can we use this?
There are a few different lines of attack that I can think of right now. For the first line, we do nothing. The laws of physics and statistics eventually catch up with normies, and then they fall. They either learn their lesson and stop being normies, or they fail to learn anything and are extinguished from the gene pool.
The second line of attack is to directly challenge the reality of that normie in a way that he cannot ignore. In an extreme example, a normie who claims to be untouchably lucky could be encouraged to engage in Russian roulette. A less extreme example is when the highly trained user triggers the normie into an emotional or ill-thought-out plan of action and then ruthlessly uses his training against the normie.
The third line is similar to the second except that we instead seek to profit from that normie's defective model of reality. The "lucky" normie is encouraged to bet on schemes that give the user an edge. The overconfident normie is encouraged into contests that the user will win. This line is good, because it benefits the user, but it is also bad, because it fails to teach the normie.
Route two is the one that I believe would damage the media and social media companies the most in the short term.