NewsGuard, the news-filtering browser spyware add-on, recently partnered with Microsoft and run by neoconservatives, Obama-Clinton alumni, and other assorted Trump haters, has advised advertisers to withdraw their business from websites on its blacklist of so-called “unreliable” news websites — a list that includes Breitbart News, The Drudge Report, and the Daily Mail.
NewsGuard’s tactic is similar the one used by far-left smear peddlers Sleeping Giants, whose mission is to spread baseless accusations of racism and white supremacy to the advertisers of pro-Trump media outlets in order to put them out of business and silence their voice. Two of the sites on NewsGuard’s list, Breitbart News and the Daily Mail, are also prominent targets of Sleeping Giants.
The effect isn’t merely to silence pro-Trump media. It also ensures advertisers don’t market their products to Trump voters, causing them to rely less and less on consumers in the heartland, and more on progressive consumers who read establishment news sources. The ultimate result: corporations cater their products and “corporate values” even more to the latter, and not at all to the former.
“By licensing the NewsGuard ratings, advertisers limit their advertising, including programmatic advertising, to sites that meet the NewsGuard criteria” explains the neocon extension’s official website “Advertisers use this data and related information about sites to craft efficient—and safe—ad campaigns.” Programmatic advertising is essentially the use of automation to purchase ads, as opposed to manual selection and placement of ads by humans. Adweek calls programmatic advertising “the most important trend in advertising,” and estimates that 82 percent of ads will be programmatic by 2020.
Every user of Windows should immediately remove this spyware which prohibits browsing freedom and targeting users with adds and popups.
Windows users should also check out P2P networks (such as Tribler or Soulseek) and find an ISO of Windows XP, Vista or Windows 7 and have a backup to avoid Microsoft's new Windows 10 botnet which is loaded to the brim with third party bloatware and telemetry spying.
archive.fo
breitbart.com
