Reddit announced a $300 million funding round Monday, giving it a $3 billion valuation. With 330 million monthly active users and revenue of about $100 million, according to sources, the company is generating an estimated $0.30 per user. Reddit's value per user is much lower than that of other social networks including Facebook, Snap, Twitter and Pinterest.
The company announced Monday it had raised $300 million in its Series D investment round at a valuation of $3 billion. CNBC previously reported the company's annual revenue topped $100 million, according to sources familiar with the matter, and at 330 million monthly active users (MAUs), this would make Reddit's average revenue per user (ARPU) about $0.30.
That estimate would make Reddit's ARPU significantly lower than other social networks, even those with similar MAUs. Twitter, for example, reported 321 MAUs for its latest quarterly report, and with annual revenue of about $3.04 billion in 2018, that would make its ARPU about $9.48.
Facebook reported 2.32 billion MAUs in its latest report and ARPU of $7.37. Snap does not report global MAUs, but reported $2.09 ARPU in its latest quarterly report.
Pinterest, which has yet to go public but is preparing for an IPO this year, says on its website it has 250 million monthly users. Pinterest declined to comment on their revenue, but a September article in The New York Times said the company was on track to top $700 million in revenue for 2018. That would bring its ARPU to about $2.80.
While Reddit's value per user is much lower than its peers, it is betting its access to a valuable demographic will appeal to advertisers and potentially even draw their dollars from larger rivals like Facebook and Google. The company said half of its MAUs are between the ages of 18 and 24.
It's all just ad revenue, right? How do they determine how much money an ad makes on a website, anyway? Or is this just saying reddit users are the only ones smart enough to use a fucking adblocker?
Brayden Lee
And we wonder why this place is dying.
Robert Hughes
When you are adbots communicating with other adbots who do you sell data to?
Colton Torres
If you divide the $29.66 cost of this single sale made by an Zig Forums advertiser by the 7 total Zig Forums users, the shared average revenue is $4.23
and whats even worse is how all 7 of you have taken turns using the god damn thing.
I fucking swear to god Ive already forgotten what this thread was all about
Brandon Diaz
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Charles Morgan
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Parker Lewis
That is so fucking India! When I was there last year I got my ass caned several times by the cops just for not being able to cross the street fast enough because too many people. They use those canes on everyone whenever they want as hard as they want and everyone just takes it. I had to take it too. Jails there are not something I'm interested in experiencing. Would rather experience the lion's den. Here Kitty Kitty!
I made a similar bait thread on /tv/ - Reddit circlejerking. The butthurt was oozing and was bumplocked rather fast compared to other unrelated thread. It was a success.
Liam Moore
a success
unlike this
Logan Mitchell
Kewl. Have an upvote kind stranger. Lol Kayne Wayne rules. Lol. Lol. Game of Thrones. Wtf I hate emperor presidents with I love emperors killing people now guns are violent I love watching dragons kill people I hate people who judge people it's my duty to judge them I hate hatred too when are people going to get a life ugh people have way too much time on their hands this post was made with well used time though I hate people who are superficial ew he looks like a creep rich people are elitists lol he works at McDonald's and has poor clothes I'm definitely not a narcissist psychopath that's you.
Blake Davis
And a partridge in a pear tree
Noah Scott
what sort of swamp-ass Georgia tree is that?
Zachary Reyes
I believe they are Cypress trees, covered in Spanish moss…..
Nicholas Sanchez
so·cial net·work Dictionary result for social network noun noun: social network; plural noun: social networks
1. a network of social interactions and personal relationships. 2. a dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images, etc.