National Socialism And Its Larpers
Just because of historical connotations, it isn't viable. No one wants to be associated with that, even racially aware white people. It's a dead end because a large portion of already racially aware white people will reject it and because the vast majority of white people will reject it.
Trying to appropriate imagery from the Third Reich is a losing strategy, it already has too many historical connotations. Even using the same tactics that worked in the 1930's are not viable today because social media and technology add a whole new dynamic onto everything. There is no political strategy in which a party labeled as a National Socialist party would gain traction among white people, these are the failings of the National Socialist branding.
However, I think a parties focused on traditionalism and nationalism are viable, as you can see in Europe today. Nationalist parties and governments are forming in Europe, one example would be Orban's Hungary and Denmark in which the ruling Danish People's Party advocates for socialism and ethnic nationalism.
The purpose is to advocate for white people, look like normal white people, not being a neo-Nazi no ordinary white person can associate or sympathize with. That's why some the tactics of the controlled media and the left is to smear their opposition as neo-Nazis and terrorists because it is useful and effective. Not only is it useful in trying to delegitimatize legitimate concerns, but they also use these smears as a justification for censorship and the imprisonment of their opposition.
To gain the support of white people, we must appeal to the majority of white people or we will forever be on the fringes. We need well meaning white people to be our inspiration, not bad actors playing into their wild fantasies. We will only succeed if we first defeat the enemy within us.