It sounds like psychological illness and trying to preserve the dead.
Gillette Got Woke, Goes broke
Cameron Nelson
Adam Green
le based kike enoch memes
Noah Price
(checked)
I use a trimmer to shave and it gets me by fine, when I have a function or important meeting or something, then maybe I use a razor, but it is the same razor that I've had for years.
Oliver Bennett
It's not a bad idea from a business point of view.
If you have a dying brand/product then you have three choices:
The first and most preferable choice is to identify and rectify what has caused it to begin its decline.
But this choice isn't available in the majority of cases as there's simply no way around the problem or the means to deal with it are beyond the company. For Gillette the best outcome would be some manner of government mandate for men to shave. But they could never pull it off.
So you're left with two other options most of the time.
Option 1: Let it die. Not exactly preferable both because you have all this equipment and infrastructure relating to the brand/product which won't be easily repurposed most of the time.
Plus it may be a key product in your company profitability.
Option 2: Go woke. As the prior user mentioned the hope here is to obtain a smaller but much more active consumer base who will consistently purchase your products.
To some extent this could be considered brand/product life support and in the eyes of most businesses who pursue it is a temporary measure trying to wait out a trend that has caused them to enter this downturn.
In the case of Gillette this would be trying to wait out the modern western trend for beards.
A basic reasoning of it is that you need to keep your product on shelves. So that when the trend passes and people start consuming this product category in large numbers again your product is there ready to be picked up and purchased.
If your product is pulled from shelves due to never selling, you can't pull that off.
So courting a smaller but more consistent and aggressive purchasing bloc during this downturn isn't the bad move many often initially believe it to be.
Problem is pulling it off successfully. That is the tricky part.
Cooper Turner
FEATHER RAZOR MADE IN JAPAN FOLDED 1000 TIMES SHARP AS SAMURAI SWORD
Isaac Taylor
Good. Next steps is to spread awareness of other P&G products and remind everyone this corporation is hostile so long that they bend the knee, apologise, and fire their entire marketing department and CEO.
Kayden Davis
And next steps after that happens is to do serious campaigning against everyone who worked at P&G maketing so that they will never ever be hired anywhere else in their life and harass them to suicide.
Jonathan Jenkins
Dorco blades made in S Korea. Cheap, good. Razor holder, futur, made in germany. You can get a chinese clone of the futur off ebay cheap though.
Landon Gray
Feather is the one that doesn't pull for me.
Wyatt Flores
how about not, shithead.