Anyone else here think that we ought to start using a phrase like Cultural Capitalism or Cultural Liberalism as a counter to the "Cultural marxism" conspiracy or the clain that "the Left" have a monopoly on Western culture etc?
What I mean is that it is actually capitalism that is responsible for the degradation and "degeneration" (yes I know these are spooky terms but I'm trying to speak on Zig Forums's terms on purpose here to make a larger point so please bare with me) of culture generally, and particularly of "the West".
Michael Parenti points this out in his book the Culture Struggle and so does Chris Hedges throughout his work, but basically before capitalism became accelerated during the New Deal era and then hyper-accelerated during the neoliberal era, there was a multiplicity of different communities with various organic cultures all existing in the USA and throughout Europe, but as capital needed to expand markets and as the era of imperialism (Lenin's definition IE monopoly capital) and then globalization institutionalized and normalized itself as the definitive next step in capitalist development, the multipolar cultural landscape either was steamrolled over by one (or perhaps a few) uniform corporate mass culture(s) and what we now know as "pop culture" or said particular cultures still exist but are now so assimilated into the generalized mass media and pop culture that they have become too alienated from their origins to really be their own anymore.
The more markets expanded and profits needed to rise ever higher, the more that cultural progressiveness started to lose its anticapitalist character and became an increasingly efficient source of revenue for an ever-growing list of industries (this doesn't mean the fight for women's, minorities, LGBT, etc rights is worthless. Quite the contrary, but I will get into that as this thread goes on) and also a useful tool to split and divide the segments of the Left that were more class focused (see third pic related) by the State. Thus we saw the rise of the pornographic film industry, more PR firms using homosexuality and "alternative" lifestyles to appeal to wider demographics, even something like Woodstock 99 can be seen as an extremely vulgar example of the merging of progressive "countercultural" goals (sexual revolution, drug use for recreation, hyper-rock n roll ) with the neoliberal advertising landscape of the late 20th and early 21st Century (the fact that it was streamed live on pay per view, mTV giving wall-to-wall coverage of the whole thing, the price of an admission ticket, the ultimate realization of the "cool factor" of the late 90s in one big festival, even going so far as to get "antiestablishment" bands like Rage Against the Machine on the bill).
I think you guys see where I am going with this. However, a big problem I am having is that I feel that this argument, while valid, is flawed in two respects:
1) I have seen some "Woke" Rightists (such as S.trasserites, Ecofascists, anprims, members of the "New Right" in Europe and so on) make this exact same argument before but essentially fuse it with their bizarre "Capitalism and Communism are two sides of the same coin" talking point and draw the conclusion that this basically justifies reaction of all kinds, which I don't want to in any way enable
2) It seemingly goes against one of the "positives" of capitalism listed by Marx and Engels IE that the totalitarian nature of capital expanision is in the long-run a good thing since it leads "backwards" cultures into material reality and eviscerates the oppressiveness of old systems (something Zizek uses as an example of this point is the fact that to some degree India was even worse before it was colonized by Britain due to the caste system and also in Pierre Tru-Dank's video about imperialism he brings up how elements of Native American culture were inherently reactionary)
I'm sorry if I'm vulgarizing anything here. I'm not the smartest member of this board by a longshot and due to depression I haven't really been reading as much as I should so I really am not trying to offend or provoke anyone here and just want to have a genuine discussion about this and am just a bit ignorant about some of the more nuanced areas of the points i am trying to make. Thus why I made this thread, I need anons to help me strengthen this argument
Also, I have never read anything by Adorno, but ironically (because he's always listed as one of the forefathers of le gultural margism) from what i have read ABOUT him and the Frankfurt School they seem to pretty much agree that cultural artifacts and attitudes worth taking seriously can only really be preserved under socialism not capitalism. Should I read Adorno on this matter?