Why call them people of color?

What's the point of calling blacks and other non-whites "people of color"? You do know that white is a color too right? Also white people usually have blue, green, hazel eyes and/or blond/red/dirty blonde/light brown hair. Those are all colors. So why say white people have "no color"(Not people of color). From a political standpoint are you just trying to make blacks feel better for being non-white or something.

And this is not even beginning on the fact that "people of color" essentially is just "colored people" with the words reversed and changed a bit. Why is essentially calling black people "colored people" seen as tolerant?

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just call em people of the brown color

Did boon poster learn to formulate sentences?
To let people know they're not white.
Getting people to use a different term would be wasted effort.

Id/pol/ is a hell of a drug.
>>>/gulag/

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I actually agree. The term "people of color" doesn't make any sense and on top of that, it just sounds really strange. God I hate burgers.

Euphemism treadmill

POC is a shit term, but OP's pic is just retarded

I get that the term is liberal garbage, but don't agree with the OP. He's more idpol garbage. With his cherry picked image that implies all non-whites are just brown/black (and possibly not have red blood), that green eyes or whatever have inherent value, and imagined genocide.
Since he is also a burger they perfromed a much more successful actual genocide against the Indians compared to his grandaddy Hitler with jews.

It isn't about literal color. It's about finding a better term than "minorities" to describe people who aren't white, and have often faced heightened discrimination in the United States. But you already knew that.

No it's not you fucking retard.